Bruce Greeff Founder & CEO
areas of expertise
- Business transformation
- Enterprise Information Architecture
- Cloud Computing
- IT strategy
- Digital Business
- BSc Computer Science UNISA. 1994
- Certified Director IoDSA 2018.
As a “Serial Entrepreneur” with decades of experience in entrepreneurship, management, business planning, software engineering, operations, and decision analysis, Bruce has the experience needed to quickly understand digital businesses and advise on the most suitable solutions.
WiRD Associates deliver practical, implementable solution. While we enjoy, and have done our fair share of theoretical work, we focus on working solutions.
That is a key differentiator for us.
Bruce founded WiRD Associates in 1996 as a Content Management and Process consulting group. Bruce’s ventures include building a Distribution and Maintenance business for enterprise storage, a web services company.
With WiRD he specialises in bridging Strategy an Architecture with an on-demand business model. Prior to embarking on a consulting and entrepreneurial career, Bruce worked variously as a technical developer, DBA and R&D specialist for Infoplan and Denel Informatics.
Bruce concentrates on digital business enablement where his deep specialisation in Enterprise Information Management is a key enabler.
Platform business models and the growing irrelevance of location in Service Delivery are particular interests. Bruce works at the leading edge of South African enterprises implementing SaaS solutions to make these a reality.
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